A Multitrait-Multimethod Validation of the Implicit Association Test
Abstract
Recent theoretical and methodological innovations suggest a distinction between implicit and explicit evaluations. We applied Campbell and Fiske's (1959) classic multitrait-multimethod design precepts to test the construct validity of implicit attitudes as measured by the Implicit Association Test (IAT). Participants (N = 287) were measured on both self-report and IAT for up to seven attitude domains. Through a sequence of latent-variable...
Paper Details
Title
A Multitrait-Multimethod Validation of the Implicit Association Test
Published Date
Jan 1, 2007
Journal
Volume
54
Issue
1
Pages
14 - 29
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