Building loyalty with online financial services customers: Is there a gender difference?
Volume: 20, Issue: 6, Pages: 560 - 569
Published: Nov 1, 2013
Abstract
null null This study proposes a research model of the determinants of customer loyalty in an online financial services context. The study examines the online service quality dimensions that influence e-trust and e-satisfaction, which in turn influence e-loyalty. The research assesses also the moderator role of gender in e-loyalty development. Using data collected from 376 users of a click-and-brick financial institution in Canada, the study...
Paper Details
Title
Building loyalty with online financial services customers: Is there a gender difference?
Published Date
Nov 1, 2013
Volume
20
Issue
6
Pages
560 - 569
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