Hot vs. cold cognitions and consumers' reactions to sporting event outcomes

Causal attribution and appraisal are two types of cognition that mediate how events influence emotional reactions. Whereas the former is a “cold” cognition that relies on fact‐based processing, the latter is a “hot” cognition that depends on how those facts affect personal well being. The current research investigates the relative contribution of attribution, primary appraisal (e.g., motivational relevance and goal congruence), and secondary...