Market orientation in an emerging economy – Egypt

The purpose of this paper is to examine the extent to which Egyptian firms satisfy customers, how sensitive they are to rivals' reactions, their focus on long-term planning and finally, the extent to which Egyptian firms rely on interfunctional planning. Quantitative data were collected just before the 25 January 2011 revolution. A total of 134 usable questionnaires were collected and showed evidence of reliability and validity. Data were...