The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing
Abstract
Research into nine-ending pricing indicates a clear effect on sales but strong variance, suggesting that their effects are context dependent. This research relates nine-ending effects to a broad set of determinants and investigates the influence of brand, category, store, and store area clientele characteristics. The numerous empirically supported hypotheses indicate that the framework built on level and image effects is well adapted for...
Paper Details
Title
The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing
Published Date
Mar 1, 2012
Journal
Volume
88
Issue
1
Pages
115 - 130
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Notes
History