The best form of medicine? Using humor to enhance design creativity

In addition to playing an important role in social bonds and group dynamics, humor has a long association with creativity and creative thinking. This study attempts to utilize this relationship in the context of design by enhancing brainstorming with the use of humor. The theories of Incongruity, Superiority, and Relief are central in the creation of humor. This research hypothesizes that these can be applied to enhance creative performance in...