Why did the woman cross the road? The effect of sexist humor on men's rape proclivity.

Previous research has shown that exposure to sexist (vs. non-sexist) humor results in more tolerance of sexist discrimination (Ford & Fergusson, 2004). In the current research, three studies investigated the effects of exposure to sexist humor on men’s rape proclivity. In Study 1, male students were exposed to either sexist or non-sexist jokes. Males exposed to sexist jokes reported higher levels of rape proclivity in comparison to males exposed...