Internal marketing and the enactment of sexual identity

Volume: 26, Issue: 7, Pages: 653 - 664
Published: Sep 26, 2007
Abstract
Purpose – The purpose of this paper is to explore issues surrounding the enactment of a lesbian, gay or bisexual person's sexual identity and their role as an internal customer of mainstream service organisations.Design/methodology/approach – This article is written from a critical marketing perspective, the prefix “critical” signifying adoption of what may be considered somewhat radical philosophies and theories, allowing questioning of not...
Paper Details
Title
Internal marketing and the enactment of sexual identity
Published Date
Sep 26, 2007
Volume
26
Issue
7
Pages
653 - 664
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