Export marketing information‐gathering and processing in small and medium‐sized enterprises

Purpose To draw together the diverse and diffuse elements of previous research into the determinants of success in export marketing by SMEs. Design/methodology/approach Groups of export marketing activities derived from the literature and preliminary qualitative fieldwork were incorporated in a questionnaire‐based survey of a purposive sample of small exporters in one region of the UK, measuring the frequency of their use against levels of...