Demand and supply integration: a conceptual framework of value creation through knowledge management
Volume: 38, Issue: 1, Pages: 5 - 18
Published: Feb 26, 2009
Abstract
Strategy identifies two primary sets of processes through which the firm creates value for its customers by moving goods and information through marketing channels: demand-focused and supply-focused processes. Historically, firms have invested resources to develop a core differential advantage in one or other of these areas—but rarely in both—often resulting in mismatches between demand (what customers want) and supply (what is available in the...
Paper Details
Title
Demand and supply integration: a conceptual framework of value creation through knowledge management
Published Date
Feb 26, 2009
Volume
38
Issue
1
Pages
5 - 18
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Notes
History