The role of demand management in achieving supply chain agility

Volume: 19, Issue: 5/6, Pages: 577 - 591
Published: Sep 2, 2014
Abstract
Purpose – The purpose of this paper is to explore the role of demand management in achieving supply chain agility (SCA) through a multi-disciplinary review of the relevant research. The systematic literature review provides the basis for formulating a conceptual framework of the relationship. Design/methodology/approach – A systematic, comprehensive review of the literature on manufacturing, marketing organizational and SCA from 1991 through...
Paper Details
Title
The role of demand management in achieving supply chain agility
Published Date
Sep 2, 2014
Volume
19
Issue
5/6
Pages
577 - 591
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