Innovation creation by online basketball communities
Abstract
This article investigates joint-development activities within online consumer groups. While research on user-innovations within communities exists for open source software as well as for emerging extreme sports like kite-surfing or rodeo kayaking in offline contexts, this study focuses on innovation activities within online consumer communities for basketball shoes, a physical consumer product in a mature market. The research shows that a small...
Paper Details
Title
Innovation creation by online basketball communities
Published Date
Jan 1, 2007
Journal
Volume
60
Issue
1
Pages
60 - 71
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