What’s really in a Name-Letter Effect? Name-letter preferences as indirect measures of self-esteem

People show a preference for the letters occurring in their name (Name-Letter Effect), a phenomenon that has inspired the development of a frequently used indirect measure of self-esteem. This article reviews the literature on the Name-Letter Effect as the basis for this measure. It discusses the tasks that have been used to measure name-letter preferences and the algorithms that have been designed to extract self-esteem scores from them. It...