Links between the Linguistic Ability and International Experience of Export Managers and their Export Marketing Intelligence Behaviour

Volume: 22, Issue: 5, Pages: 463 - 486
Published: Oct 1, 2004
Abstract
This article presents the results of qualitative and quantitative investigations into the international background and language skills of export managers in small and medium-sized enterprises...
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Paper Details
Title
Links between the Linguistic Ability and International Experience of Export Managers and their Export Marketing Intelligence Behaviour
Published Date
Oct 1, 2004
Volume
22
Issue
5
Pages
463 - 486
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