“Do the electronic books reinforce the dynamics of book supply chain market?”–A theoretical analysis
Volume: 245, Issue: 2, Pages: 591 - 601
Published: Sep 1, 2015
Abstract
In this paper, we develop a set of mathematical models to examine and compare different pricing and launch strategies of electronic books (e-books) under two types of copyright arrangements, namely the royalty and buyout arrangements. We conduct a sensitivity analysis to assess how various market structure parameters influence the publisher's pricing options in different copyright, launch modes, and channels of distribution. Aimed at gaining...
Paper Details
Title
“Do the electronic books reinforce the dynamics of book supply chain market?”–A theoretical analysis
Published Date
Sep 1, 2015
Volume
245
Issue
2
Pages
591 - 601
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