An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty

Volume: 20, Issue: 3, Pages: 319 - 334
Published: Jul 1, 2012
Abstract
Furthering the understanding of materialism has been of paramount concern to both consumer researchers and policymakers over the past several years. This paper examines the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty, as examining material-centric behavior is becoming evermore important in a consumption-based economy. This study first examines these constructs in detail and proposes hypotheses,...
Paper Details
Title
An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty
Published Date
Jul 1, 2012
Volume
20
Issue
3
Pages
319 - 334
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