A Taxonomy of Monitoring in Business-to-Business Relationships

We provide an empirical taxonomy of monitoring based on our sample of 162 single-unit franchisees in diverse business settings. This resulted in four basic approaches to monitoring: High-Threat, Limited Scope; Middle-of-the-Road; Hands-On, High-Threat; and Hands-Off. We found that (1) different situational factors call for different types of monitoring, and (2) certain types of monitoring can enhance fairness perceptions in relationships while...