Time-Series Analysis of Longitudinal People-Meter Data
Abstract
Realizing that worldwide longitudinal television research has exclusively been based on short sequences of cross-sectional data, it is argued that future developmental television research should use people-meter data in combination with time-series methods. To support this claim, several issues are investigated. It is demonstrated how telemetric TV data, which are collected continuously in all industrialized countries, can be used not only to...
Paper Details
Title
Time-Series Analysis of Longitudinal People-Meter Data
Published Date
Mar 1, 1994
Volume
9
Issue
1
Pages
91 - 106
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