Creative experiences, memorability and revisit intention in creative tourism
Abstract
The objective of this study was to identify hypothesised relationships among creative experiences, memorability, and revisit intentions in creative tourism. Face-to-face questionnaire survey was adopted and 399 valid questionnaires were collected in the pottery town of Yingge in Taiwan. The results show significantly positive relationships among creative experiences, memorability, and revisit intentions. Structural equation modelling analysis...
Paper Details
Title
Creative experiences, memorability and revisit intention in creative tourism
Published Date
Jan 22, 2014
Journal
Volume
19
Issue
8
Pages
763 - 770
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