Managing the co-creation of value
Volume: 36, Issue: 1, Pages: 83 - 96
Published: Aug 11, 2007
Abstract
Central to service-dominant (S-D) logic is the proposition that the customer becomes a co-creator of value. This emphasizes the development of customer–supplier relationships through interaction and dialog. However, research to date suggests relatively little is known about how customers engage in the co-creation of value. In this article, the authors: explore the nature of value co-creation in the context of S-D logic; develop a conceptual...
Paper Details
Title
Managing the co-creation of value
Published Date
Aug 11, 2007
Volume
36
Issue
1
Pages
83 - 96
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