Impact of Online Firm Generated Content (FGC) on Supply Chain Performance: An Empirical Analysis

Consumer generated contents on social media can provide insights and intelligence for firms to improve their performance. In this paper, we highlight the significance of firm generated content (FGC) on social media in supply chain context. Drawing upon social capital theory, this study uses an advanced sentiment analysis approach to examine the impact of FGC effect on supply chain performance. Information sharing and collaboration are identified...