Rethinking the TAM model: time to consider fun

Volume: 27, Issue: 4, Pages: 336 - 344
Published: Jun 29, 2010
Abstract
Purpose – It is widely agreed that usefulness of new products is one of the most considered factors by innovators to justify the adoption of new devices. However, the fun aspect of the product is rarely considered as a predictor of innovation adoption. The current study intends, therefore, to examine the effect of the fun aspect on consumers' adoption of technological products.Design/methodology/approach – Three competing models mainly derived...
Paper Details
Title
Rethinking the TAM model: time to consider fun
Published Date
Jun 29, 2010
Volume
27
Issue
4
Pages
336 - 344
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