Cognitive Processes Underlying Context Effects in Attitude Measurement
Abstract
We begin this article with the assumption that attitudes are best understood as structures in longterm memory, and we look at the implications of this view for the response process in attitude surveys. More specifically, we assert that an answer to an attitude question is the product of a fourstage process. Respondents first interpret the attitude question, determining what attitude the question is about. They then retrieve relevant beliefs and...
Paper Details
Title
Cognitive Processes Underlying Context Effects in Attitude Measurement
Published Date
May 1, 1988
Journal
Volume
103
Issue
3
Pages
299 - 314
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