Free riding in a multi‐channel supply chain
Abstract
Free riding in a multichannel supply chain occurs when one retail channel engages in the customer service activities necessary to sell a product, while another channel benefits from those activities by making the final sale. Although free riding is, in general, considered to have a negative impact on supply chain performance, certain recent industry practices suggest an opposite view: a manufacturer may purposely induce free riding by setting up...
Paper Details
Title
Free riding in a multi‐channel supply chain
Published Date
Sep 28, 2009
Journal
Volume
56
Issue
8
Pages
745 - 765
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History