Evolution of Research Areas, Themes, and Methods in Electronic Commerce

The purpose of this study is to review the state-of-the-art of electronic commerce (EC) research by focusing on its multidisciplinary nature. Using an integrative model of EC research areas, themes, and methods, this study analyzed 1792 articles published in six EC specialty journals and four information systems (IS) journals over the 1996–2009 period. The findings provide meaningful views of current EC research. First, EC research has focused...