Scientific Method and Retailing Research: A Retrospective

Volume: 84, Issue: 1, Pages: 1 - 13
Published: Apr 1, 2008
Abstract
null null In this paper, we review the 164 articles published in the null Journal of Retailing null over the 2002–2007 time-span, the period reviewed by Grewal and Levy in their recent article entitled “Retailing Research: Past, Present and Future” [Grewal, Dhruv and Michael Levy (2007), “Passing the Baton, null Journal of Retailing null 2001 to 2007,” null Journal of Retailing, null 83 (4) (in this issue)] for their content. Two study...
Paper Details
Title
Scientific Method and Retailing Research: A Retrospective
Published Date
Apr 1, 2008
Volume
84
Issue
1
Pages
1 - 13
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