Building comprehensible customer churn prediction models with advanced rule induction techniques

Customer churn prediction models aim to detect customers with a high propensity to attrite. Predictive accuracy, comprehensibility, and justifiability are three key aspects of a churn prediction model. An accurate model permits to correctly target future churners in a retention marketing campaign, while a comprehensible and intuitive rule-set allows to identify the main drivers for customers to churn, and to develop an effective retention...