Attractiveness Difference Magnitude Affected by Context, Range, and Categorization
Abstract
Previous studies have shown that, when subjects view hedonically positive stimuli followed by stimuli of lesser hedonic value, their preference between the stimuli of lesser hedonic value decreases. This is hedonic condensation. In addition, its opposite, hedonic expansion, occurs when subjects view less hedonically positive stimuli followed by more hedonically positive stimuli. Experiment 1 showed both hedonic condensation and expansion in...
Paper Details
Title
Attractiveness Difference Magnitude Affected by Context, Range, and Categorization
Published Date
Jan 1, 2014
Journal
Volume
43
Issue
1
Pages
59 - 69
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