The Meta–Cognitive Model (MCM) of Attitudes: Implications for Attitude Measurement, Change, and Strength
Abstract
We present a Meta–Cognitive Model (MCM) of attitudes. According to the MCM, an attitude object can be associated with both positive and negative evaluations that can be detected with modern implicit (automatic) measures of attitudes. These evaluative associations can be further associated with validity tags that are also consulted when completing deliberative attitude measures. We explain how the MCM accounts for existing findings in the...
Paper Details
Title
The Meta–Cognitive Model (MCM) of Attitudes: Implications for Attitude Measurement, Change, and Strength
Published Date
Oct 1, 2007
Journal
Volume
25
Issue
5
Pages
657 - 686
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