Motivated Reasoning: A Depth‐Of‐Processing Perspective
Abstract
We show how motivation affects reasoning through reliance on a biased set of cognitive processes. We manipulate the level of brand preference experimentally and expose subjects to a message that is either consistent or inconsistent with their manipulated preference. Further, the message contains either strong or weak arguments. In two experiments, we find that preference-inconsistent information is processed more systematically and is...
Paper Details
Title
Motivated Reasoning: A Depth‐Of‐Processing Perspective
Published Date
Mar 1, 2000
Journal
Volume
26
Issue
4
Pages
358 - 371
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