Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda

Volume: 25, Pages: 1 - 11
Published: Jul 1, 2015
Abstract
null null Price promotions dominate the modern grocery retail environment. This paper documents the prevalence and nature of these price promotions (i.e., deal types and discount depths) in the United States and United Kingdom. The analysis comprises of 23 categories across five retail chains. One of the key findings is that multiple-unit promotions – deal types that have been under-researched – account for approximately half of all price...
Paper Details
Title
Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda
Published Date
Jul 1, 2015
Volume
25
Pages
1 - 11
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