The decision to buy organic food products in Southern Italy
Abstract
Purpose – The aim of the paper is to investigate the consumers' decision‐making process for organically produced foods in Italy.Design/methodology/approach – A structural equation modelling approach has been used with information provided by a survey conducted in Italy (Naples).Findings – Results indicate that consumer' attitudes towards organic food, in particular towards the health attribute and towards the environment are the most important...
Paper Details
Title
The decision to buy organic food products in Southern Italy
Published Date
Sep 5, 2008
Journal
Volume
110
Issue
9
Pages
929 - 947
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Notes
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