Attitudes as Object–Evaluation Associations of Varying Strength
Abstract
Historical developments regarding the attitude concept are reviewed, and set the stage for consideration of a theoretical perspective that views attitude, not as a hypothetical construct, but as evaluative knowledge. A model of attitudes as object-evaluation associations of varying strength is summarized, along with research supporting the model's contention that at least some attitudes are represented in memory and activated automatically upon...
Paper Details
Title
Attitudes as Object–Evaluation Associations of Varying Strength
Published Date
Oct 1, 2007
Journal
Volume
25
Issue
5
Pages
603 - 637
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Notes
History