Desirability or Feasibility
Volume: 39, Issue: 2, Pages: 144 - 155
Published: Dec 12, 2012
Abstract
Making decisions for the self and providing advice to others are common in daily life. The current research examines the differences in weight that people attach to desirability and feasibility when deciding for themselves versus others. Based on construal level theory, we propose that in a decision-making process, individuals who decide for others tend to focus more on desirability than on feasibility compared with those who decide for...
Paper Details
Title
Desirability or Feasibility
Published Date
Dec 12, 2012
Volume
39
Issue
2
Pages
144 - 155
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