Corporate culture: its value as a resource for competitive advantage

Purpose The purpose of this research study is to investigate the application of the resource‐based view to a construct of organizational culture, doing so in the context of the generic models of business strategy. Design/methodology/approach The original research underlying this paper was an empirical study of 311 organizational sub‐units, comprising over 2,600 individual respondents. The measures consisted of two data collection instruments: a...