Building Alliances to Penetrate European Markets

Volume: 11, Issue: 2, Pages: 4 - 8
Published: Feb 1, 1990
Abstract
Cooperative efforts, such as strategic alliances and joint ventures, are two of the most rapid and least costly methods for U.S. firms to gain a foothold in...
Paper Details
Title
Building Alliances to Penetrate European Markets
Published Date
Feb 1, 1990
Volume
11
Issue
2
Pages
4 - 8
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