The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior

Volume: 52, Issue: 1, Pages: 90 - 104
Published: Feb 1, 2015
Abstract
People often brag about, or advertise, their good deeds to others. Seven studies investigate how bragging about prosocial behavior affects perceived generosity. The authors propose that bragging conveys information about an actor's good deeds, leading to an attribution of generosity. However, bragging also signals a selfish motivation (a desire for credit) that undermines the attribution of generosity. Thus, bragging has a positive effect when...
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Paper Details
Title
The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior
Published Date
Feb 1, 2015
Volume
52
Issue
1
Pages
90 - 104
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