Mass customisation: management approaches and internet opportunities in the financial sector in the UK

Volume: 24, Issue: 5, Pages: 387 - 399
Published: Oct 1, 2004
Abstract
The development of customised services that are offered at competitive prices is among the highest priorities in the services industry. Mass customisation (MC) attempts to give customers what they want, when and where they want it, at a cost comparable to that of mass-produced goods. The adoption of MC in conjunction with the rapid development of the Internet applications can open up new opportunities for developing services, which are...
Paper Details
Title
Mass customisation: management approaches and internet opportunities in the financial sector in the UK
Published Date
Oct 1, 2004
Volume
24
Issue
5
Pages
387 - 399
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