Application of knowledge-enabled customer relationship management model
Volume: 6, Issue: 2, Pages: 188 - 188
Published: Jan 1, 2012
Abstract
Application of collaborative marketing through knowledge-enabled customer relationship management (KCRM) systems offers a great opportunity to increase customer value and provides a way to systematically attract, acquire and retain customers. A strategic KCRM framework is introduced to classify the subjects by customer-oriented perspective. This study takes a leading beauty enterprise in Asia as an example and focuses on its franchise stores to...
Paper Details
Title
Application of knowledge-enabled customer relationship management model
Published Date
Jan 1, 2012
Volume
6
Issue
2
Pages
188 - 188
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