Green consumers in the 1990s: Profile and implications for advertising
Abstract
The passage of time and incipient change call for another look at the demographic and attitudinal correlates of ecologically conscious consumer behavior (ECCB). As concern for the environment becomes a universal phenomenon, surely the profile of the ecologically conscious consumer has evolved along with this fundamental shift in public attitude. From the responses of 582 adult consumers to a nationwide survey (n = 1,302), a profile of the...
Paper Details
Title
Green consumers in the 1990s: Profile and implications for advertising
Published Date
Jul 1, 1996
Journal
Volume
36
Issue
3
Pages
217 - 231
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History