How do consumers co-create their experiences? An exploration in the heritage sector
Abstract
Whilst the body of work around co-creation has grown, co-creation continues to be considered from a value perspective with key questions, such as what is actually being co-created, remaining unanswered. This article moves beyond value to experiences and explores co-creation of the consumption experience. The research examines the manifestations and antecedents of co-creation of the consumption experience from a consumer angle and presents a...
Paper Details
Title
How do consumers co-create their experiences? An exploration in the heritage sector
Published Date
Jun 14, 2013
Volume
30
Issue
1-2
Pages
30 - 59
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