Understanding what determines consumers' expanded use of mobile videophones

Volume: 31, Issue: 10, Pages: 953 - 967
Published: Oct 1, 2012
Abstract
The research proposes a framework incorporating the flow theory and the theory of planned behaviour to understand the intention of subscribers to expand their use of mobile videophones. The research model was tested with the partial least square graph software based on its structural equation modelling approach. The data used in this research were collected from online questionnaires done by 151 respondents. The findings show that the flow and...
Paper Details
Title
Understanding what determines consumers' expanded use of mobile videophones
Published Date
Oct 1, 2012
Volume
31
Issue
10
Pages
953 - 967
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