Exploring the Change in Motivations for Fantasy Sport Participation During the Life Cycle of a Sports Fan

Volume: 29, Issue: 4, Pages: 333 - 342
Published: Oct 1, 2012
Abstract
A total of 529 respondents who had participated in fantasy sport in the past year completed a survey regarding their media consumption habits and motivations for play. Significant age divides were uncovered between players who were younger than age 35 as opposed to respondents who were 35 and older. Overall, younger participants consumed 4.2 more hours of sports media content per week and were more likely to participate in fantasy sport because...
Paper Details
Title
Exploring the Change in Motivations for Fantasy Sport Participation During the Life Cycle of a Sports Fan
Published Date
Oct 1, 2012
Volume
29
Issue
4
Pages
333 - 342
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