Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards
Abstract
While reward programs have been widely used as a means to engender customer loyalty, it is not clear if the ends are justified. Some researchers argue that we do not fully understand the mechanism underlying reward programs and how it affects consumer acceptability of such programs. In this study, we examine two variables; timing (immediate vs. delayed) and type (direct vs. indirect) of rewards in two service conditions (satisfied vs....
Paper Details
Title
Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards
Published Date
Jan 1, 2006
Journal
Volume
82
Issue
2
Pages
127 - 136
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History