Content analysis of corporate blogs as a relationship management tool
Volume: 15, Issue: 1, Pages: 30 - 48
Published: Feb 2, 2010
Abstract
Purpose The purpose of this paper is to examine how major corporations in the USA utilize corporate blogs for building and maintaining relationships with various publics. Design/methodology/approach Applying the relationship management framework, a longitudinal content analysis of corporate blogs is conducted in 2006 and 2008. The blogs are identified by a thorough search of blogs operated by corporations listed on Fortune 500 companies or...
Paper Details
Title
Content analysis of corporate blogs as a relationship management tool
Published Date
Feb 2, 2010
Volume
15
Issue
1
Pages
30 - 48
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