A “Triple A” Typology of Responding to Negative Consumer-Generated Online Reviews

Increasingly, consumers are posting online reviews about hotels, restaurants, and other tourism and hospitality providers. While some managers are responding to these reviews, little is known about how to respond and how to do so effectively. Drawing on the service recovery, justice, and electronic word-of-mouth literatures, we developed a typology of management responses to negative online reviews of hotel accommodation. An initial version of...