Effect of effort and deadlines on consumer product returns
Abstract
While extant research has examined return policies as a combination of time and effort, we investigate both the independent and interactive impacts of time and effort on consumer decisions to return or retain products. We find that decreasing return deadlines can have the counterintuitive effect of increasing return rates under some conditions. Using construal level theory, we propose that perceived effort (both physical and cognitive) mediates...
Paper Details
Title
Effect of effort and deadlines on consumer product returns
Published Date
Jul 13, 2011
Volume
22
Issue
2
Pages
260 - 271
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