The Megaphone Effect: Taste and Audience in Fashion Blogging

Volume: 40, Issue: 1, Pages: 136 - 158
Published: May 14, 2013
Abstract
The megaphone effect refers to the fact that the web makes a mass audience potentially available to ordinary consumers. The article focuses on fashion bloggers who acquire an audience by iterated displays of aesthetic discrimination applied to the selection and combination of clothing. The authors offer a theoretical account of bloggers’ success in terms of the accumulation of cultural capital via public displays of taste and describe how the...
Paper Details
Title
The Megaphone Effect: Taste and Audience in Fashion Blogging
Published Date
May 14, 2013
Volume
40
Issue
1
Pages
136 - 158
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