IMPACT OF DATA WAREHOUSING ON ORGANIZATIONAL PERFORMANCE OF RETAILING FIRMS

This study investigates the relationship between the implementation of data warehousing and organizational performance in retailing firms. For this research goal, five hypotheses are developed and tested. The paired T-tests and Hotelling's T-square tests are performed on two groups — retailing firms implementing data warehousing and those that do not. The results of analyses show that data warehousing firms achieve better nonfinancial...