Food consumption style determines food product innovations' acceptance
Abstract
Purpose The purpose of this paper is to develop a survey tool for consumer segmentation with respect to their food consumption style and to identify interesting consumer clusters for innovative food products development. Design/methodology/approach The data for this research were collected in a non‐stratified oral survey amongst 327 customers of food retail shops in southern Germany. Findings Cluster analysis of the data resulted in ten...
Paper Details
Title
Food consumption style determines food product innovations' acceptance
Published Date
Mar 22, 2011
Volume
28
Issue
2
Pages
125 - 138
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